From Author to Entrepreneur: How to Turn Your Book Into a Business
If you’ve written a book—or you’re thinking about writing one—there’s a bigger opportunity waiting for you than just royalties or Amazon reviews.
You can use your book to build a business.
Not in a vague, “wouldn’t that be nice?” way.
In a concrete, strategic, scalable way.
Follow our step-by-step path from author to entrepreneur—and how to set up the systems (using Pagewheel) that transform your book from a static product into a growth engine.
Think Like an Entrepreneur
Authors write books. Entrepreneurs build offers.
The real shift happens when you start asking:
- How does my book solve a problem people will pay to solve?
- What transformation does it create—and what comes next?
- How can I make that transformation more accessible, actionable, or complete?
Your book becomes the gateway to a value ladder of products, services, or experiences.
That’s the business model.
And it starts with the question: What comes after the book?
Step 1: Clarify the Transformation Inside Your Book
Every business is built around solving a problem.
So before you can turn your book into a business, you need to know:
- What specific outcome does your book help the reader achieve?
- Who benefits the most from that outcome?
- What deeper solution, support, or experience could help them get there faster?
That’s your path.
Example:
- Book: “How to Build a Personal Brand on LinkedIn”
- Problem: Readers get the concept, but don’t apply it
- Next step: Offer a LinkedIn profile audit, done-for-you templates, or a group program
You’re not abandoning the book—you’re expanding it.
Step 2: Productize What You Already Know
Books are great at teaching. But many readers want:
- More structure (roadmaps, workbooks)
- More help (coaching, audits, done-for-you)
- More results (accountability, feedback, community)
Turn your book into a:
- Workbook or guided journal
- Challenge or email course
- Live or on-demand program
- Coaching offer or membership
- Digital template pack
Pagewheel helps you build and sell all of these—no tech stack needed.
Step 3: Build Your Book Funnel in Pagewheel
Here’s where the shift happens.
Instead of promoting a static sales page, you set up a funnel that:
- Offers a bonus or lead magnet inside your book
- Captures the reader’s email
- Sends a strategic email sequence
- Introduces your product or service
With Pagewheel’s Product Builder, you can:
- Upload your bonus asset (PDF, video, worksheet)
- Generate a landing page, thank-you page, and email sequence
- Add your product or consult offer to the funnel
- Deliver it all automatically
No glue. No integrations. Just a complete system.
Step 4: Sell More Than the Book
Your book is the start of the conversation—not the finish line.
Use it to:
- Get on podcasts and share your story
- Offer a “free + shipping” funnel that covers acquisition costs
- Drive warm traffic to your coaching or course funnel
- Invite readers to upsell pages or bonus bundles
Every piece of content, social post, or interview becomes an entry point into your business.
Pagewheel lets you build:
- Lead magnet funnels
- Product sales pages
- Bonus delivery pages
- Email automations
Step 5: Create Your Product Ladder
If your book is $15, what’s your $97 offer? Your $497 package?
Your business can include:
- Book (front-end, trust builder)
- Mini course (entry point)
- Program or service (core offer)
- Membership or community (recurring revenue)
- Templates, toolkits, or summits (scalable assets)
- psst – get personalized product ideas using Pagewheel Copy Packs!
Every step builds on the same message from your book—just with deeper access and greater transformation.
And Pagewheel gives you one place to organize and deliver it all.
Don’t Wait to “Feel Ready”
Many authors stay stuck thinking:
- “I don’t have enough content yet”
- “I need a bigger list first”
- “I’ll figure it out after the launch”
But the truth is:
- Your book is enough to start
- A mini offer leads to list growth
- Momentum comes from action
Set up the basics.
Refine as you grow.
Add polish later.
With Pagewheel, you can build the system fast—and optimize it over time.
You’re already an expert.
You’ve already done the work of packaging your knowledge and putting it into a book.
Now it’s time to put that asset to work.
With Pagewheel, you can:
- Turn your book into a list builder
- Add upsells and follow-up flows
- Deliver products and nurture sequences
- Build the business behind your book
You don’t need more tech. You need a plan—and the right tool to execute it.
Click here to turn your book into a business with Pagewheel
More Resources for Authors
Explore the full series:
