Using Pinterest for Your Online Business
Pinterest is one of my very favorite social networks. It is funny because it wasn’t always that way! In fact, the first time I found out about Pinterest, I was very much against “another social media network”, but as with many things, I have completely turned around on my opinion!
Pinterest is a significant source of traffic and income to my online business.
I had the pleasure of chatting Pinterest and all things organic content marketing with Katie Tovey-Grindlay on her podcast, Organic Content Marketing. If you have ever wondered about how to use Pinterest or even the beginnings of getting started, check out this episode:
Tips for Using Pinterest for Your Business
- Check out Pagewheel’s Pinterest description writer to make creating pins so much easier.
- Think about your content as the target and use your pins to attract all the people who might want to read it from different aspects — your pins are “top of funnel”.
- Don’t re-invent the wheel with each pin. If you have pins that are doing well, re-make them with just a few alterations. If you see popular pins, be inspired by their language and look within your brand and purpose.
- Create Pinterest boards that arrange your content in different ways helping your Pinterest followers to find exactly what they need.
- Pinterest is a long game. Just keep pinning!
