The Non-Author’s Guide to Using a Book as a Marketing Tool

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Think you need to be an “author” to write a book that grows your business? Think again.

If you’re a coach, consultant, freelancer, or service provider, publishing a book isn’t just a credibility badge—it’s a marketing asset that can drive leads, pre-sell offers, and position you as the go-to expert in your niche.

Funny story…

I’m an author – an old school, asked-to-write-a-book-for-a-traditional-publisher author.

I remember how amazing it felt to land that deal.

How I poured my soul into that book, trying to make it the best book ever to help a reader learn how to program in the video game world not long after smart phones and the App Store came into being.

I was a developer, now a fledgling author, but I knew NOTHING about marketing. Because that’s what the publisher does, right? I’m trying to write a book here!

Seriously, why would they even ask me to write this book for them in the first place, right?!?

At least that’s what I thought at the time.

Don’t get me wrong, the publisher was well-known in this niche and the book did ok for a highly specialized tech book, but looking back I would have done sooooo much differently.

Since then, self-publishing has gone mainstream with Amazon KDP, writing a book has become easier than ever using AI technology, but how to leverage a book to grow your business remains a daunting task at best in the minds of the few who even consider it.

But it doesn’t have to be hard. That’s why we’re going to show you exactly how non-authors can use a book to:

• Get noticed by the right people
• Capture leads and grow your list
• Streamline your onboarding and sales process
• Set up passive income (without becoming a full-time writer)

You don’t need to be a professional author to create a book to market your business.

Pagewheel makes it possible to create, package, and deliver your book-powered funnel without hiring a team or building a website.

Yes, You SHOULD Write a Book

Let’s start here: for business owners a book isn’t just a creative project. It’s a strategic marketing tool—especially when you approach it with business outcomes in mind.

Here’s what a book can do for you:

• Position you as an authority in your field
• Introduce your signature method or framework
• Build trust faster than a webinar or Instagram post
• Pre-qualify leads before your sales call
• Educate clients on your process before you ever meet
• Drive cold traffic into a warm funnel
• Be an evergreen source of social media content

It’s content, credibility, and client onboarding—all in one.

You don’t have to sell a million copies. You just need the right reader to say: “This is exactly who I’ve been looking for.”

Book Format Options (You Don’t Need a Publisher)

You have more options than ever before. Your “book” can be:

• A full-length self-published paperback
• A digital ebook (PDF, EPUB, or Kindle)
• A short expert guide (30–50 pages)
• A mini workbook or challenge guide
• A visual playbook or swipe file collection

Choose a format that fits your business. Don’t worry about what’s traditionally “book enough.”

If it communicates your framework, solves a problem, and builds trust—you’re good to go.

Step 1: Choose a Topic That Aligns With Your Offer

This is not the time to write a memoir or passion project (unless that’s your brand).

Instead, ask:

• What does my ideal client need to understand before they’re ready to hire me?
• What core framework or step-by-step process do I use most?
• What belief or obstacle do I help them overcome?

Examples:

• A tax strategist writes: “The Small Business Owner’s Tax Survival Guide”
• A brand designer writes: “The Visual Identity Blueprint”
• A sales coach writes: “Fix Your First Call”

Need Ideas?

Pagewheel Copy Packs to the rescue!

• Understand what holds your audience back with Head & Heart Objections.
• Discover why they say ‘yes’ – Head & Heart Solutions shows you what they really need before they’re ready to click the buy button.
• Explore AI-powered custom ideas tailored to you and your business with Product Ideas.

When your reader feels like you truly understand them, the book becomes your best sales conversation—and it works 24/7.

Step 2: Use the Book to Drive Leads (Not Just Sales)

You can absolutely sell your book. But its real power is in the funnel it feeds.

That starts with the call to action:

• Get the bonus workbook
• Take the free quiz
• Join the challenge or workshop
• Book a free strategy session

Include this CTA inside the book (multiple times) and build a Pagewheel funnel to:

• Deliver the bonus
• Capture the lead
• Send the follow-up emails
• Introduce your service or product

Step 3: Build Your Book Funnel With Pagewheel

Pagewheel gives you everything you need to:

• Upload your book or lead magnet PDF
• Create a landing page and opt-in form
• Set up a delivery email + bonus access page
• Deliver the book via email
• Offer an upsell or booking link

You don’t need a website, email tool, or third-party checkout.

Just go to the Product Builder and:

1. Create a “Book Bonus Funnel”
2. Upload your freebie or workbook
3. Follow the workflow to apply your branding…
4. Create the landing and thank you pages…
5. Create the delivery email…

…and in just a few clicks: Done!

Step 4: Automate Nurture + Sales Follow-Up

Then, use Pagewheel’s AI-powered custom email sequences to:

• Welcome new leads
• Teach a key framework or mindset shift
• Share case studies or testimonials
• Invite them to book a call or buy a product

This turns your book into a relationship builder—not just a static download.

Sample sequence:

• Email 1: “Thanks for grabbing the bonus!”
• Email 2: “What most people get wrong about…”
• Email 3: “Here’s how [CLIENT] used this to get [RESULT]”
• Email 4: “Want help with this? Let’s chat.”

Step 5: Promote the Book Like a Smart Lead Magnet

You don’t need a book tour or bestseller campaign. Just:

• Add it to your social bio link (“Get my free guide”)
• Share it in your email signature
• Mention it on sales calls
• Use it in cold outreach (“Thought this guide might help…”)
• Give it away at webinars, events, or conferences

The book positions you as the expert.
The funnel turns attention into leads.
The follow-up converts those leads into clients.

To make it even easier, click on the button below and we will GIVE you seven book sales funnel templates, ready for you to edit – it’s only $27!

• Create a Book Preorder Bonus Funnel (e.g., T-shirts, extra chapters, workshops).
• Create a VIP Book Club Funnel (Build a community full of your readers!)
• Run a 5-Day Challenge Funnel that coincides with your book topic.
• Tease your book in a Book Quiz funnel or a survey
• Invite your list to come see you with a Book Signing Event Funnel

You don’t need to be an author to write a book.

You need a message, a method, and a smart plan to turn it into business growth.

With Pagewheel, you can:

• Write and format your guide
• Deliver it as a freebie or paid product
• Build your list with a connected funnel
• Create the follow-up emails and promotional assets

Your book isn’t just content. It’s a client conversion engine!

More Resources

For writing your book, there are lots of choices. You can do it yourself, you can hire a ghostwriter, or you can use AI to help you out.

We aren’t endorsing any particular method, we just want you to know there are a LOT of resources out there. Along with using your own ChatGPT account, here are some specific AI tools:

• Designrr
• Typeset
• Squibler

And here is more help with marketing your book:

• 41 Ways to Promote Your Book That Actually Work
• 7 Funnels Every Author Needs to Actually Sell Their Books (Even If…)
• The Ultimate Book Launch Playbook