How to Price Your Products & Services Like a Pro (Live Workshop)
When it comes to launching a successful business, pricing is a crucial factor that can make or break your success.
Whether you’re offering services like coaching or freelance work, or selling digital products such as eBooks or courses, getting your pricing strategy right is key to maximizing your profits and meeting your financial goals.
You’ll learn how to set up pricing structures that align with your offerings and business model, ensuring you charge what you’re worth while staying competitive in the market.
In the workshop video, we’ll walk you through the process of creating a product + website in just a few clicks using Pagewheel, followed by pricing your services and products.
Understand Your Costs and Value Proposition
Before diving into Pagewheel, it’s important to understand the basic components of pricing. To set the right price for your services or products, you’ll need to:
- Understand your costs: Calculate the time, resources, and any other expenses that go into delivering your service or creating your product.
- Consider market rates: Research what similar services or products are priced at in your industry.
- Set your price according to the value you give: You should be pricing your offerings based on the value you provide, not just what your competitors are charging. Don’t sell yourself short!
Pro Tip: Include the cost of your own labor, at the rate you would hire someone to do the same quality work for you!
Once you’ve done your research, it’s time to create a pricing strategy. One of the easiest ways to do this is by using a Pricing Calculator & Worksheet we created for you.
Create a Product or Service Sales Page Using Pagewheel
Pagewheel allows you to create digital products in just minutes, keeping your labor and tech costs low. Here’s how to get started:
- Access Pagewheel’s product builder: From your Pagewheel dashboard, go to the product builder section.
- Choose a pre-made template: You can choose one of the many niche-specific templates available within Pagewheel, upload your own pdf or use Pagewheel’s AI-assist to create your product!
- Follow the 5-step workflow: Add your branding, generate a website with sales & delivery pages, review the automagic delivery email embedded with your product, and more!
- Publish & Promote! Click the blue Copy Packs button from your Pagewheel dashboard to find all the promotional assets you could need!
Test and Optimize Your Pricing
Once your product or service is live, it’s important to regularly test and optimize your pricing strategy. Here are a few ways to do this:
- Track conversions: Monitor how well your pricing page is performing by checking conversion rates and user engagement.
- Collect feedback: Ask customers for feedback on your pricing and product offerings to see if adjustments need to be made.
- A/B testing: Try different price points or offers to determine which pricing structure works best for your audience.
Profit From Every Sale
Pricing your services and products may seem like a daunting task, but by understanding your costs, using a pricing worksheet, and creating compelling sales pages, you can confidently price your offerings to attract more customers and increase your revenue.
Remember, pricing is not static—it’s something you can continuously refine and optimize based on market conditions and customer feedback.
With the right strategy in place, you can price your services and products like a pro and set your business up for long-term success.
More Resources
- Copy the entire Pricing for Pros Pagewheel funnel!
- Grab the Ultimate Client Intake Form for Business Coaches pdf or the entire share funnel!
- Grab the Ultimate Client Intake Form for Social Media Managers pdf or the entire share funnel!
- Are you an Amazon seller? Use Pagewheel for your Amazon product funnel!
- Overwhelmed? Learn how to balance the three essential core business activities of attracting new customers, nurturing your audience while creating offers that convert!
Interested in Selling Products & Services Using Pagewheel?
- See how others are using Pagewheel to grow their businesses and get the scoop on new features when you join our Facebook group.
- Create a lead magnet and landing page – in MINUTES!
- Become an affiliate, share the Pagewheel love and add a new revenue stream!
