Create an Annual Product Launch Plan with Pagewheel
Are you thinking about how to grow your business, but feel overwhelmed by the process?
You’re not alone. Many entrepreneurs struggle with juggling the tech, the marketing, and the endless to-do list that comes with bringing a new offer to life. But what if launching didn’t have to feel so chaotic?
With the right plan and the Pagewheel app by your side, you can turn a daunting process into a streamlined, stress-free experience.
Follow this step-by-step tutorial to create YOUR annual product launch plan, or watch our recorded workshop!
Why Annual Planning and Pagewheel Are a Winning Combination
When it comes to launching digital products and services, flying by the seat of your pants can lead to unnecessary stress, missed opportunities, and inconsistent results.
Here’s how combining the power of annual planning with the efficiency of Pagewheel is a game-changer:
- Clarity and Focus with Streamlined Tools:
An annual plan gives you the big-picture view of your launches, while Pagewheel simplifies the process of creating and delivering your products. From crafting sales pages to building delivery pages and promotional assets, you can execute each step seamlessly. - Save Time on Product Development and Promotion:
With Pagewheel, you can develop digital products, grow your email list, and create promotional materials in just minutes. Pair this with a well-organized annual plan, and you’ll have plenty of time to fine-tune your strategy instead of rushing through the basics. - Consistency Builds Trust:
Your audience thrives on consistency, and annual planning ensures you show up regularly with fresh, valuable offers. Pagewheel makes it even easier by providing the tools to deliver high-quality, professional launches every time—no tech headaches required. - Effortless List Building and Audience Growth:
One of the most important aspects of launching is building an engaged audience. Pagewheel’s built-in tools help you create lead magnets and delivery pages that grow your email list while you prepare for bigger launches. - Flexibility with a Ready-to-Go System:
Planning ahead doesn’t mean being rigid. With Pagewheel’s intuitive builder, you can adapt your product details, sales copy, or promotional assets at any time. It’s the perfect complement to an annual plan that leaves room for adjustments. - Peace of Mind Through Simplicity:
The combination of a clear annual roadmap and Pagewheel’s streamlined tools eliminates overwhelm. Instead of stressing over tech integrations or copywriting, you can focus on what you do best: delivering value to your audience.
By leveraging Pagewheel’s all-in-one solution and the power of annual planning, you’re not just reacting to opportunities—you’re creating them.
Together, they form a blueprint for consistent, stress-free growth.
Ready to get started? Download & print your planner then follow along!
Quarterly Launch Strategy
Everyone’s life, and business, are different. The following is an example, but feel free to adapt it to your particular situation!
It does work – you can follow it exactly for consistent business growth, or you can customize it according to your own goals and resources.
Whether you are starting an online business as a side-gig or it’s a full-time enterprise for you, planning ahead, using Pagewheel to increase both productivity and quality, and taking consistent action over time are the keys to success.
For our example, we’re going to plan four major launches per year, starting with the most important sales week of the year – Black Friday/Cyber Monday (BFCM).
With a few exceptions, this is typically the most lucrative sales season for most businesses, so if you only do one big launch a year, this is when you want to do it.
Given that, we are starting our annual plan with planning a launch for BFCM, and then spacing out three more launches evenly throughout the year.
Notice that this naturally avoids the Christmas/New Years holidays, as well as June/July summer season which is typically the least busy time of year.
Which is perfect for most people, because we want to go on vacation too, right?!?
Now, your particular niche may have a different peak season, or your family may have plans that coincide with these times. Feel free to adjust accordingly.
Monthly Tripwire Offers
To grow your business, making more offers needs to become a routine activity because these offers are the engine that drive your business.
Next, for every month that doesn’t have a quarterly product launch, go ahead and schedule a tripwire offer launch.
Using Pagewheel for your product development makes what took weeks into days or even hours for larger offers.
For smaller ‘tripwire’ paid offers and lead magnets, the idea-to-live-offer timeline is compressed to minutes!
Lead Magnets and Email Marketing
List building activities all year long.
Need help? Here Holly shows you how to create a lead magnet and landing page – in MINUTES! {BONUS – you can grab a copy to customize for yourself!}
Time for Task Blocking
Now that you’ve mapped out what you’re launching this year, it’s time to block out the time for when you’re actually going to do it.
Here’s and example of the week of Black Friday, typically the busiest – and most lucrative – week of the year for most businesses.
Notice that we have each day broken down into product-development and -launch activities, email marketing activities, and social media marketing activities.
The idea is to keep the most important activities prioritized, and to keep your work (and life) balanced. Life can be stressful enough without making it more so when we don’t have to!
First, note family activities. If you’re cooking Thanksgiving dinner for 20 guests, you’ll know you need to ask for help with dinner or with your launch. Set yourself – and your loved ones – up for success.
Second, your launch activities. Ideally your product is done, your emails and social media are created and scheduled, but even so, you still need to be ready and available to answer questions and provide customer support (unless you have a team to do this for you.)
Getting It Done with Pagewheel
You’ve got the what and the when all figured out – great job!
Here’s a summary of how Pagewheel will help you make it happen, and remember, we’ve got step-by-step tutorials, live office hours, live chat and email support, and a friendly community to help you along the way.
Product, Sales Page and Delivery
Pagewheel’s product builder helps you with all kinds of offers. Digital products, events, courses & programs, ecom (including Amazon) products, and more!
Email Marketing
If you only do one kind of marketing, it should be email marketing.
It’s so important, it’s a designated category on the planner page to remind you that this is a core business-building activity.
Your email list is the single most valuable asset of your business. Social media platforms come and go, algorithms work for you or against you, and they can even go dark or ban you.
Without your email list, you would have no way to reach your current customers or interested leads.
Don’t know what to say or how to say it? Pagewheel Copy Packs helps you create email sequences in minutes. Let us introduce you to the Pagewheel Copy Packs – Email Marketing option to help you nurture, grow and sell to your list:
- Welcome sequence
- Subject lines
- Topic ideas
- Inspire & educate
- Call-to-action
- Email sales funnel
- Viral hooks & descriptions
- And more!
Social Media Content Creation
Interestingly, social media isn’t the best place for directly selling (the algorithms can even penalize you for trying!)
BUT it is a great way to build your audience, steer people to your email list, where you nurture your audience and sell to them there.
A good rule of thumb is the 80/20 rule. 80% of your marketing content should inform and entertain, for the purpose of building a relationship between you and the reader, while the other 20% should be for sales.
Pagewheel Copy Packs gives you and endless supply of social media content:
- Social calendar
- Conversation starters
- Meme packs
- Sales conversation ‘ladders’
- Tweetable posts
- Pinterest descriptions
- Tip & teach Reel outlines
- Everything you need to effectively market your business on social media!
The more your audience gets to know you, the more they like and trust you. Make an offer that solves a problem for them, and they will trust you enough to open their wallet and buy!
Congratulations! You’ve got a plan and everything you need to execute it!
At this point, those pesky feelings of stress and overwhelm are gone, that energy transformed into excitement and motivation because now you can see that it’s totally doable for you. Yay!
And in 12 months, you’ll have a solid library of offers that you can continue to promote to your audience again and again!
- 4 mid-ticket offers.
- 8 low-ticket ‘tripwire’ offers.
- 20 lead magnets.
Great job – you got this!
Pro Tips
- Ask your audience – what do they want next, what do they struggle with, where are they stuck? Use their responses as inspiration for your next offer.
- Even negative feedback is gold – use it to improve your products or create a solution as your next product!
- Feeling overwhelmed or bogged down? You’re not alone. Check out how Holly & Tara overcame this to build huge businesses through imperfect action.
- Do you have Pagewheel affiliates? Use this content to teach them how to make their own annual launch plan!
- Agency owner? Make an annual launch plan part of your client onboarding!
More Resources
- Need inspiration? Here are tons of product ideas for any niche!
- Check out this step-by-step tutorial for creating a 5-Day Challenge.
- See how others are using Pagewheel to grow their businesses and get the scoop on new features when you join our Facebook group.
- Become an affiliate, share the Pagewheel love and add a new revenue stream!
