Email Marketing Made Easy – With Pagewheel!
Email marketing remains one of the most powerful tools for building relationships with your audience and driving sales.
The list of emails that you collect from interested leads or paying customers (your ‘list’) is the single most valuable asset to your business.
Unlike social media platforms, where algorithms can limit reach, email marketing allows you to communicate directly with your subscribers.
This is literally why we made Pagewheel – to make list-building easy!
It’s NOT ‘just another marketing task’. Building your list IS building your business.
Email Marketing Matters
Email marketing is essential for any online business because:
- Direct Communication – Your emails land directly in your subscribers’ inboxes, ensuring higher engagement.
- Ownership of Audience – Unlike social media followers, you own your email list.
- High ROI – Studies show email marketing delivers one of the highest returns on investment (ROI) among digital marketing channels. Yep, more than social media channels!
- Automation Opportunities – With automation, you can nurture leads and convert subscribers into customers with minimal effort.
The Core Elements of a Successful Email Marketing Strategy
Build Your Email List
Use lead magnets, opt-in forms, and compelling offers to grow your subscriber base.
With Pagewheel, you can go from nothing to a lead magnet with live opt-in page (or digital product with live sales page) complete with delivery to your leads and customers in a matter of minutes.
Yes, minutes!!! Watch Holly create 2 in about 15 minutes:
Cool, right?!? Creating email content is just as easy!
Craft Engaging Emails
Write compelling subject lines, include valuable content to educate, entertain and engage with your audience, and of course add clear calls to action when it’s time to sell!
Pagewheel can help you with coming up with ideas to crafting entire email sequences:
- Welcome emails
- Newsletter Topic Ideas
- Viral Hooks & Descriptions for eye-catching subject lines
- Inspire & Educate emails
- Nurture email with a checklist
- Nurture email with a guide
- Product launch emails
- Call-to-action email
- Sales funnel sequence
- Happy sales email
- …and more!
Watch a walk-through of how Pagewheel can help you quickly create your email content:
Automate Campaigns
We know you’re busy, and all the time you save using Pagewheel will quickly get filled by something else. {We hope it’s a beach vacation or something fun!}
Pagewheel collects the new emails from the opt-in/sales page for you, then zaps it to your email service provider.
Your email service provider is where you set up the automations for sending the welcome sequences, audience-nurturing emails and promotional emails that you created with Pagewheel.
This is the techy stuff, and exactly how you set it up varies a little from one email service provider to the next.
Here are some popular ones, and links to their how-to for your convenience:
- Mailchimp: How to Create a Great Newsletter
- MailerLite: Create and Send Campaigns
- Kit: How to Create Your First Newsletter in Kit
Analyzing Performance
Understanding what your audience likes – and doesn’t like – is the key to growing your business.
Tracking open rates, click-through rates, and conversions to refine your strategy can all be found in your email service provider account.
Psst – You don’t have to be a math whiz to understand analytics BUT you shouldn’t be throwing spaghetti either. If the word ‘analytics’ makes you break out in a cold sweat, don’t get lost in the graphs. Look at the top few and the bottom few emails, then double down on what’s working and avoid what isn’t!
Take It Further
Use your Pagewheel skills to build a business helping others grow theirs!
Lots of business owners struggle with their email marketing or outsource it for other reasons; either way, there’s definitely a demand!
There are two ways Pagewheel can help you provide this service:
- Offer services as a freelancer, either as an email specialist, or offer these products and services too.
- Build an agency by offering services AND managing Pagewheel accounts for clients. {Psst – our Enterprise Plan includes Agency School – where we show you how to launch your agency and start getting clients!}
More Resources
- See how others are using Pagewheel to grow their businesses and get the scoop on new features when you join our Facebook group.
- Create a lead magnet and landing page – in MINUTES!
- Become an affiliate, share the Pagewheel love and add a new revenue stream!
