The Masters of Micro: How Starting Small Scales

Rachel and Holly were guests on the FEMnation podcast with Whitedove Gannon. It was a really fun conversation and I love that she named it, “The Masters of Micro”.

She how smart she it?

In this episode, both Holly and Rachel share how they got started and why they work together along with how that lead to Pagewheel.

We also touched on the significance of starting small, which both guests agreed is often overlooked in the rush towards big-ticket items. They stressed the importance of building a solid foundation with small, manageable products that can gradually scale. This approach not only mitigates risk but also builds a loyal customer base who trusts your brand—one small purchase at a time.

-Whitedove Gannon

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